Sheri Allen

Sheri Allen is an experienced marketing professional specializing in customer retention and CRM strategies. Currently serving as Head of Retention at allbeauty since September 2022, Sheri previously held the position of CRM Manager at Tenpin Ltd from January 2021 to September 2022. Sheri's career includes freelance work as a CRM Project Lead for various clients such as Holland & Barrett and Travis Perkins, and roles as CRM Marketing Manager at Hafele UK and Direct Marketing Manager at Forest Holidays. Earlier positions include Marketing Manager at The Hotel Collection and Marketing Executive at All Leisure Holidays. Sheri Allen holds a degree in Customer Retention & Integrated Marketing Strategy from The Institute of Direct and Digital Marketing, as well as a Bachelor of Arts in Film/Video and Photographic Arts from the University of California, Santa Cruz.