Frank Arcia

Frank Arcia, MBA, has a diverse range of experience in global marketing and brand management. Frank is currently the Director of Global Marketing and Transformative Experience at AICPA, where they lead the development and implementation of engagement, communication, and content strategies to enhance member experience and drive growth in retention and revenues. Frank works closely with the management team to transform propositions and technology estate, focusing on the Candidate Experience, Member Experience, and global strategy for Premium content.

Prior to their current role, Frank was a Senior Marketing Manager at HBO for over 15 years. Frank developed strategic marketing plans and successful consumer advertising campaigns that led to ratings growth, new subscribers, and brand development. Frank also played a key role in branding and positioning strategies for HBO, HBO Family, HBO Plus, and Cinemax, aiming to increase product awareness and customer loyalty.

Before HBO, Frank worked as a Regional Marketing Manager at Electrolux Home Products Int'l. Frank revitalized the company's major brands, Frigidaire, White-Westinghouse, and Kelvinator, through new product launches, repositioning strategies, and brand endorsement. Their efforts resulted in improved brand awareness, increased brand equity, and market penetration.

Overall, Frank Arcia's work experience showcases their expertise in driving transformative growth, strategic marketing planning, brand development, and enhancing customer experiences.

Frank Arcia, MBA has a Bachelor of Business Administration (BBA) degree in Marketing from the University of Miami Herbert Business School. Frank also holds a Master of Business Administration (MBA) degree with a focus on Marketing and Management from the Florida International University - College of Business. In addition, they have completed the Entertainment & Media Executive Program (EMEP) at UCLA Anderson School of Management in 2010. Most recently, Frank Arcia completed an Executive Education Certificate program in Digital Marketing Strategies: Data, Automation, AI & Analytics at Northwestern University - Kellogg School of Management in 2021.