Gema Martínez Alfaro is an accomplished organizational coach, human resources consultant, and CEO of Grupo Empresarial Martínez y Asociados, with extensive experience in strategic consulting, leadership training, and talent development since January 2000. Gema specializes in supporting family businesses in their professionalization processes, workforce management, and succession planning. In addition to running various consulting and training enterprises, Gema has held academic positions as a director and lecturer at the University of Alicante, focusing on human development, resilience, and professional coaching. Gema's educational background includes multiple master's degrees in psychology, human resources, coaching, and business administration, along with certifications in personal and organizational psychology.