Sharyn Smith

Guiding Council (chair 2022-23) at AiMCO – Australian Influencer Marketing Council

Sharyn Smith is an accomplished professional with extensive experience in the influencer marketing and digital media sectors. Currently serving as a Board Member for the Audited Media Association of Australia and Chair of the Guiding Council for the Australian Influencer Marketing Council, Sharyn co-founded and holds the position of Executive Director at The Influence Group and Social Soup, both of which focus on building influence capability and pioneering influencer marketplaces. Additional roles include Co-Founder and Non-Executive Director at Pollinate, where Sharyn has driven significant growth and innovation in research techniques, and previous positions as a Senior Consultant at Inflexion, a Senior Digital Business Manager, and a Business Analyst at emap. Sharyn's academic background includes a Bachelor of Business (Honors) degree in Communications/Advertising from Queensland University of Technology and a Bachelor of Applied Science in Laser and Optical Engineering from Macquarie University.

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