Director, Performance Marketing

Aircall is a place where voices are valued.

Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.

Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.

Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.

About the Role 

The Director of Performance Marketing is a strategic role that leads our global paid and organic digital marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven digital strategies.

This position can be based in the Bay Area or in our NYC HQ.

What you'll do:

• Drive pipeline for our inbound / outbound sales team by ensuring SLA-bound handoffs and nurturing our target list of accounts.
• Work with regional managers on campaigns and experiments across multiple channels to maximize conversions
• Own relationships with contractors and agencies and related budgets.
• Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward
• Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI
• Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets.
• Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites…)
• Work and manage the SEO Expert to optimize site traffic and conversion
• Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results.
• Report to the leadership team inbound performance, tactical and strategic plan
• Enable full-funnel performance analysis and align investment decisions with performance targets

What you'll bring:

• Senior experience in growth, performance and/or digital marketing, preferably in the B2B SaaS space (10+ years)
• Experience collaborating cross-functionally with business partners and collaborators. You work well with others and can drive initiatives forward
• Analytical mindset. You’ll manipulate and analyze data to drive campaign ideas and then analyze results to make improvements
• Entrepreneurial mindset and ability to work in a fast-paced environment.
• Knowledge of marketing automation tools, platforms, and reporting
• Attribution and data expertise including GA4, GSC, Looker and others
• Experience with international digital acquisition (NA, EMEA & APAC)
• Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc.
• Strong on and off-page SEO experience
• Experience managing large budgets at a global level and being accountable for ROI
• Player/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your team
• Great management skills, you will be the leader of a team