Heidi Vasconi

Heidi Vasconi is an experienced marketing and analyst relations professional, currently serving as the Director of Analyst Relations at Alation since June 2020. In this role, Heidi provides strategic oversight for the company's analyst relations program, focusing on enhancing brand awareness and ensuring positive industry positioning. Previously, Heidi held the position of Analyst Relations Lead at Planful from March 2017 to October 2022, where strategic messaging contributed to the company's recognition in industry evaluations. Heidi's career also includes leading analyst relations at InsideView Technologies and various marketing roles involving online lead generation and media consultation. Heidi holds a Bachelor of Arts in Marketing from California State University-Sacramento, earned between 1988 and 1992.