Deb Fifles

Deb Fifles is an accomplished professional with extensive experience in consumer and shopper insights, currently serving as Sr. Director of Insights & Education at Albertsons Companies since February 2015. Prior to this role, Deb held the position of Vice President of Consumer & Shopper Insights at Safeway Inc. from June 2006 to January 2015. Previous experience includes a Director of Market Research role at Del Monte Foods, Inc. and various positions related to market and product research at Quaker Oats, Clorox Company, and Information Resources, Inc. Deb holds an MBA in business from the University of San Francisco and a BA in Business and Psychology from the University of Iowa.