Nicola Sayers has a diverse work experience spanning several industries and roles. Nicola currently works as the Head of Group Marketing Communications at Aldermore Bank. Previously, they were a Freelance Marketing Consultant for AFFINITY, where they supported the agency on new business and client accounts. Before that, they served as a Senior Marketing Consultant at PrimaryBid, where they developed and executed a Brand strategic plan and proposed a new Marketing Organizational structure.
Prior to their freelance work, Nicola held various positions at HSBC. Nicola was the Global Head of Brand Activation and Strategic Programs, leading a strategic brand investment across 12 markets globally. Nicola also worked as the Global Senior Marcomms Network Manager, overseeing the development and delivery of communication frameworks for key global initiatives. Additionally, Nicola served as the Global Head of Marketing Communications for Commercial Banking and Senior Marketing Manager for Global and Europe Commercial Banking.
Nicola's work experience also includes roles at Lift As You Climb UK, where they served as a Brand Marketing consultant, and at Ambition Communications, where they were a Client Services Director. Nicola began their career as a Senior Account Manager at Haygarth, where they managed online activity for various clients.
Overall, Nicola Sayers has a strong background in marketing and communications, with experience in brand strategy, client management, and organizational development.
Nicola Sayers obtained a Diploma from CIM | The Chartered Institute of Marketing in 1995-1996. Prior to that, they pursued a BA Hons in Business Studies at London Metropolitan University from 1992 to 1996. In addition, Nicola has acquired additional certifications such as Salesforce Essential Training and becoming a Member of The Girls Club - Network in 2022 and 2023 respectively.
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