Chris Buchanan

Chris Buchanan is a seasoned executive with extensive experience in the fashion and consulting industries. As the Co-Founder and CEO of ALEMAIS since January 2021 and Managing Director of B&Associates since July 2020, Chris has provided specialized advisory services to prominent Australian consumer brands. Notable prior roles include Managing Director and CEO of Tigerlily, and CEO of ELLERY. Chris has also held significant positions such as Chairman of YGAP ltd and General Manager at WILLOW. Chris's expertise encompasses strategic management, restructuring, and operations, supported by a Bachelor of Commerce in Finance and Marketing and a Diploma in Information Systems from the University of Melbourne.