Pieter de Smet

Pieter De Smet is currently the Chief Marketing & Innovation Officer at Alfabet, a prominent holding company in the PropTech and real estate sector, since October 2024. Pieter also serves as the vice-chairman of the board of directors for CC De Werf Aalst, appointed as an independent expert by the local council. Prior roles include Head of Product & Marketing at Accent Jobs, where Pieter focused on employment services in Belgium, and various positions at Mediahuis nv over a decade, including Platform & Products Director and Digital Manager for Het Nieuwsblad. Earlier career experiences include sponsorship coordination at Corelio and marketing coordination at Colmar NV - SAS Crocodile. Pieter De Smet holds advanced degrees in Business Economics and Product Management from various esteemed institutions, including INSEAD and Vrije Universiteit Brussel.