Diana Turecek

Diana Turecek has a strong background in audience research and program review. From 2018 to the present, they have worked as the Director of Audience Research and Program Review at Middle East Broadcasting Networks, where they lead the annual performance and quality review of MBN TV and digital content. This role involves extensive consultation with outside experts and local media users to identify strengths and weaknesses of network programs. Diana also manages research teams for large-scale quantitative and qualitative research throughout the Arab world, and regularly crafts written analyses and briefings to inform corporate strategy and external communications.

Prior to their current role, Diana served as the Director of Audience Research at Middle East Broadcasting Networks from 2012 to 2018. In this position, they directed large-scale quantitative and qualitative research throughout the Arab world for 24/7 radio, TV, and digital network. Diana managed and analyzed large-scale national surveys, focus groups, and in-depth interviews, as well as tracked and refined digital metrics. Diana set impact and performance metrics and regularly crafted written analyses and briefings to inform corporate strategy and external communications.

Before joining Middle East Broadcasting Networks, Diana worked at InterMedia Survey Institute as the Regional Research Manager for the Middle East/Africa from 2008 to 2012. In this role, they led an in-house team responsible for producing analytic assessments of media sector developments in the Middle East, Africa, and Southeast Asia for US government and private-sector clients. Diana also oversaw and trained overseas field teams for qualitative and quantitative media and development research in various countries.

At Strategic Assessments Group, Diana worked as a Senior Economist from 1989 to 2007. Diana researched and authored multidisciplinary studies on the global economy, income inequality, and economic conditions in South Asia and the Middle East. Diana also planned and managed studies and conferences with leading academic experts on various economic topics and initiated and managed the development of an agent-based model of the global financial system.

Overall, Diana Turecek has extensive experience in audience research, program review, and economic research, with a focus on the Middle East and Africa regions.

Diana Turecek has a diverse educational background. Diana completed their Bachelor of Arts degree in French and Economics at Hartwick College from 1981 to 1985. Following this, they pursued a Master of Arts degree in International Economics/European Studies from The Johns Hopkins University - Paul H. Nitze School of Advanced International Studies (SAIS), studying at both their campuses in Bologna, Italy and Washington, DC from 1986 to 1988. Additionally, Diana has obtained a Certificate of Advanced Arabic from the American Language Institute in Fes, Morocco, along with Certificates in Advanced Arabic and Advanced German from Middlebury College. Lastly, they received a Certificate of Advanced French from the University of Aix-Marseille in Aix en Provence, France. Although the specific start and end years for their language certifications are not provided, they contribute to their language proficiency in Arabic, German, and French.