Ali El Zein.

Ali El Zein is an experienced market manager currently with ALI BIN ALI, focusing on health and hygiene brands and overseeing various channels such as Modern Trade, Pharma, and E-commerce. Previously, Ali served as Head of Commercial at SPAR International, driving a successful commercial strategy and leading cross-functional teams. Ali's earlier roles include Commercial Manager at Spinneys Middle East, where responsibilities included managing P&L and supply chain activities, and Merchandise Manager for FMCG at Majid Al Futtaim, emphasizing assortment management and pricing strategies. Ali also held the position of Senior Category Manager FMCG at Spinneys Middle East, specializing in product assortment and shelf optimization. Ali holds a Bachelor's degree in Business Administration, Management and Operations from the American University of Science and Technology.