Fiorella Matta

Fiorella Matta is an experienced professional in experience design and digital transformation, currently serving as the Experience Design Executive Manager at Alicorp since January 2019. Matta has held various academic positions, including Professor of Lean UX and Service Design at UTEC and Postgrado UPC. Previous roles include Head of UX at Belcorp, where responsibilities encompassed leading user experience initiatives and driving digital transformation across multiple platforms. Early career experience includes positions as a Marketing Specialist at EY and Digital Media Designer at Nissan Motor Corporation. Matta's educational qualifications include a Master's degree in Digital Communication and a recent certification in Customer Experience Innovation from Northwestern University.