Samantha Lane

Samantha Lane is an experienced marketing professional with extensive expertise in integrated branding and retail campaigns across multiple mediums, including TV, Radio, Digital, Outdoor, Press, and Print. Currently serving as the Senior Manager of Marketing for Europe at AliveCor since July 2020, Samantha previously held senior account management roles at M&C Saatchi London and J. Walter Thompson Perth. Samantha has managed teams, implemented structures to enhance productivity, and managed brand ambassadors for experiential events in prior positions. A Bachelor of Commerce in Marketing and Management from The University of Western Australia complements a robust career that commenced with internships and various roles in the marketing and advertising sector.