Raluca Bies-Haffner

Marketing Director at Alka Group RO

Raluca Bies-Haffner has extensive experience in marketing, with a focus on brand management and strategy. Raluca started their career as a Brand Manager at Unilever South Central Europe in 1996. Raluca then joined Danone Romania PDPA in 2000, where they held roles as Senior Brand Manager and later as Marketing Manager. From 2004 to 2006, they worked as an International Marketing Manager at Group Danone in Paris and Barcelona, where they were responsible for developing marketing strategies for international brands and coordinating central projects. Following this, they served as Marketing Manager at Danone Romania PDPA from 2006 to 2007. Raluca then joined World Vision Romania as a Marketing Director from 2010 to 2011. Raluca continued their career as a Marketing Consultant at Sigma Bleyzer from 2011 to 2017. Raluca'smost recent role is as a Marketing Director at COVALACT since 2018 and Alka Group RO since 2019.

Raluca Bies-Haffner attended Academia de Studii Economice din București from 1987 to 1992, where they studied Management. Prior to this, they also attended Colegiul Sf Sava - Bucuresti, although specific dates and areas of study are unknown.

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