Francesco Lo Piparo

Francesco Lo Piparo has a diverse work experience spanning different roles and industries. Francesco currently works at Alkemy enabling evolution, where they started in 2018. Francesco began as an Account Supervisor and later transitioned to the role of Account & Project Manager Lead. In this role, Francesco is responsible for strategic and operational support in defining loyalty innovation processes for BNL Gruppo BNP Paribas. Francesco manages project activities related to the functional development and commercial launch of BNL's new loyalty program, collaborating with external partners and internal bank departments. Francesco also assists with loyalty marketing execution and oversees various aspects such as commercial, technological, administrative, and fiscal matters related to the loyalty program. Francesco supervises the creation of loyalty materials for commercial and communication campaigns and provides expertise on promotional mechanics, including drafting regulations for prize events. Additionally, Francesco designs advanced reporting dashboards for loyalty key performance indicators (KPIs) to monitor program effectiveness and identify improvement opportunities. Francesco conducts market analysis and competitive benchmarking to understand trends and evaluate the bank's loyalty offering compared to competitors.

Before joining Alkemy enabling evolution, Francesco worked at BizUp - Digital Empowerment from 2016 to 2018 as a Digital Sales & Partnerships Manager for BNL Gruppo BNP Paribas. Prior to that, they were employed at M2 Pictures S.P.A. as a Digital Marketing and Promotion Specialist from 2012 to 2016. Francesco gained marketing experience as a Marketing Executive at Eagle Pictures S.p.A. from 2011 to 2012. Francesco's career started at The Walt Disney Company, where they worked as a Social Media Specialist and Marketing Assistant from 2010 to 2011.

Francesco Lo Piparo pursued their education in the field of Comunicazione d'impresa (Corporate Communication) at the Sapienza Università di Roma. Francesco successfully completed their studies at the university and obtained the degree of Dottore (Doctor).