James Reid

James Reid has a diverse and extensive work experience spanning over several companies and roles. James'smost recent position was as the Chief Innovation Officer at AllSaints since February 2023. Prior to that, they were the Global IT Director at the same company from October 2019 to February 2023. Before joining AllSaints, James worked at Deckers Brands as the Senior Director IT, Global Solution Design and EMEA from May 2017 to September 2019, and as the IT Director EMEA from February 2015 to April 2017. James also served as the CIO at Alfred Dunhill from March 2011 to July 2014, where they were responsible for technology across the business. Earlier in their career, James held various roles at Lawson Software, SSA Global, and Cott Beverages.

James Reid attended Bedford Modern School from 1985 to 1992, where they achieved 3 A Levels and 8 GCSE's. James later studied at the University of Leeds from 1992 to 1995, earning a Bachelor of Science (B.Sc.) degree in Zoology.