Yu Tian

Yu Tian is a marketing research intern at Allegra Group since June 2015, focusing on the East Asian coffee market, particularly Taiwan and Hong Kong, where responsibilities include brand analysis, pricing comparison, and market data updates. Prior experience includes a research assistant role at Boston University, contributing to a Twitter data transformation project analyzing environmental attitudes, an internship with Burson-Marsteller in brand marketing, and an assistant director position at Beijing ActLi Culture Communication Co., LTD, involved in project planning and event execution. Additionally, experience includes assistant director duties at CCTV, where Yu Tian participated in recording TV programs and handling pre-production tasks. Yu Tian holds a Master’s Degree in Mass Communication from Boston University and a Bachelor’s Degree in Journalism from the Communication University of China.