Véronique Dumas

Véronique Dumas is a seasoned marketing and commercial expert with extensive experience in the tourism and entertainment industries. Currently serving as Directrice générale associée à la mise en marché de la destination at Alliance de l'industrie touristique du Québec since June 2021, Véronique has previously held significant roles at Société des casinos du Québec, including Directrice principale marketing et commercialisation and Directrice publicité et marketing interactif from 2006 to June 2021. In addition, Véronique has contributed to La Vitrine as a board member from 2013 to 2020. Other noteworthy positions include Responsable du développement commercial at CDG Sandberg AS, Directrice loyauté at TV Guide Magazine, Chef de produits at International Masters Publishers, and Représentante commerciale at Québecor. Educational background includes a degree in business administration from UQAM and further training at CIREM - HEC.