Sophia Walmsley

Marketing Effectiveness Lead at Santander UK

Sophia Walmsley's work experience includes serving as the Marketing Effectiveness Lead at Santander UK since 2020, where they lead the Marketing Effectiveness function and drives an effectiveness culture across all marketing activities. Prior to that, they worked at Banco Santander as a Customer Journey Manager from 2018 to 2020, where they made data-led decisions to propose customer journey enhancements and fostered collaboration to improve mortgage retention and direct sales. Sophia also served as a Digital Acquisition Manager at Santander UK from 2017 to 2018, overseeing the digital acquisition of multiple products and managing a Digital Marketing Assistant. Sophia's previous roles include Marketing Manager at Banco Santander from 2015 to 2017, where they were responsible for product marketing and customer communications, and various roles at Santander UK Corporate & Commercial from 2013 to 2015, including acting as Country Manager for Germany and Poland and supporting strategic alliances and institutional partnerships. Before that, they were a Member of the Special Events Committee at BPS Birmingham Future and worked as a Front of House Supervisor at The Restaurant Group plc.

Sophia Walmsley completed their high school education at Bedford Modern School from 2005 to 2010. Sophia then attended King's College London from 2010 to 2013, earning a BA in Theology with a focus on Philosophy and Religious Studies. In addition to their formal education, Sophia obtained various certifications, including the Emerging Leaders Programme from The London School of Economics and Political Science (LSE) in 2021, UX Certification from NN Group in 2020, Foundation Certificate in Environmental Management from IEMA in 2020, IEMA Associate Membership in 2020, CIM Level 4 from CIM | The Chartered Institute of Marketing in 2018, Level 3 Certificate in Leadership Management from ILM (Institute of Leadership & Management) in 2015, and the Chartered Banking Diploma from CIOBS (Chartered Institute of Bankers in Scotland) in 2015.

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