As Alliant’s founder, JoAnne is the architect of its vision to deliver innovative consumer segmentation solutions to multichannel marketers in the U.S. Her passion for team building and customer service sets the tone for Alliant’s culture and the strategic partnerships the company forges with its clients.
A lifetime marketer, prior to Alliant’s launch JoAnne’s career included strategic and practitioner positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates, and TC Index. JoAnne is a committed advocate for development of comprehensive data governance standards and expanding marketing education opportunities, and has a long history of industry service.
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