Ashley Mc Donald has extensive experience in customer marketing and value management, currently serving as a Customer Marketing & Retention Specialist at Allianz Ireland since August 2017. Prior roles at SSE Airtricity included Campaign Planner and Customer Value Management Executive, where responsibilities encompassed defining customer management strategies, executing targeted campaigns, and enhancing customer communication journeys. Ashley's educational background includes a Diploma in Marketing & Digital Strategy from the Irish Management Institute, a Master in Management from UCD Michael Smurfit Graduate Business School, and a Bachelor of Arts in Economics and Sociology from University College Dublin.
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