Puspak Chanda

Puspak Chanda has extensive work experience in various roles related to brand management, consulting, advisory solutions, consumer insights, and market intelligence. Puspak is currently the President of Brand Management at Allied Market Research, where they are responsible for enhancing the company's brand presence offline and online. Additionally, they lead the Consulting and Advisory division, overseeing a team of management consultants and subject matter experts.

Prior to their current role, Puspak served as the Practice Lead for Consulting & Advisory Solutions at Allied Market Research, managing the expansion and operation of the division and providing various solutions such as market entry strategy, go-to-market strategy, and pricing strategy.

Puspak also co-founded Mamabari and worked as the Account Director - Quantitative (South) at Kantar. At Mamabari, they played a key role in the company's operations, and at Kantar, they served as an account director overseeing quantitative research projects.

Puspak's earlier experience includes working as the Manager of Consulting & Advisory Solutions and Manager of Consumer Insights & Market Intelligence at Allied Market Research. Puspak managed teams responsible for market intelligence, competitive intelligence, and consumer insights studies, as well as consulting projects such as go-to-market strategy and media planning.

Prior to that, they held managerial positions at Netscribes, where they handled consumer insights, market intelligence, and research projects for leading multinational companies. Puspak started their career as a Research Analyst at Market Forces and also worked as an Executive in Media Solutions at ASKME.com and as a Management Trainee at Future Group People Office.

Overall, Puspak Chanda has demonstrated expertise in brand management, consulting, advisory solutions, consumer insights, and market intelligence throughout their career.

Puspak Chanda has a diverse education history. Puspak completed their MBA in Marketing from the Future Institute Of Engineering and Management from 2010 to 2012. Prior to that, they pursued a Bachelor of Computer Applications (BCA) degree with a focus on Computer Programming from Techno India College Of Technology between 2007 and 2010. Before entering the field of computer programming, Puspak Chanda obtained a Higher Secondary degree in Commerce from Bidhan Chandra Institute from 2005 to 2007. Their academic journey began at Saint Micheal's School, where they completed their ICSE in Economics from 1992 to 2005.

Additionally, Puspak Chanda has obtained several certifications to enhance their professional skills. Puspak received certifications in Strategies for Emerging Markets from the Project Management Institute in September 2021, Excel Data Visualization from NASBA in June 2021, Managerial Economics from the Project Management Institute in June 2021, Lean Six Sigma Green Belt Certification from the Project Management Institute in May 2021, and Market Research: Qualitative from LinkedIn Learning in May 2021.