Mathilde F.

Mathilde F. has extensive experience in trade marketing and digital management, currently serving as Responsable trade marketing and Chef de projet webmarketing at Allopneus.com since September 2018. Key responsibilities include the definition and implementation of marketing strategies, campaign management, CRM animation, budget management, and competitive analysis. Previously, Mathilde held roles at Michelin as a Digital Manager during an apprenticeship, where digital strategy implementation and website management were key focuses, and at AXA as an Administrative Assistant, involved in project management and sales prospection. Additional experience includes an internship as an E-marketing Assistant at American Vintage, contributing to both product visibility and traffic acquisition strategies, and a marketing assistant internship at Bricomarché. Mathilde holds a Master's degree in Business Engineering and a Bachelor's degree in Web Marketing & Digital Communication from KEDGE Business School.