Vered Zur

Vered Zur has had an extensive career in marketing and sales. Vered started their career at McCann Erickson Israel as a Customer Account Supervisor from 1991 to 1998. Vered then worked as an Advertising & Media Manager at Partner Communications Company, where they played a key role in launching the brand in Israel. From 2001 to 2004, they served as the Marketing Communication Director at Pelephone. Vered then joined Comverse as the VP of Customer Marketing from 2005 to 2011. After that, they worked at Amdocs as the VP of Global Sales Operation & Business Enablement, focusing on sales operations and business growth. Vered also served as the CMO at Electra Consumer Products Ltd, where they managed marketing for various retail home appliance brands. Currently, Vered works as the CMO at Allot, a provider of network intelligence and security solutions for service providers worldwide, where they specialize in cybersecurity and building marketing teams.

Vered Zur obtained their Bachelor of Arts (BA) degree in Science with a focus on Psychology and Anthropology from Ben-Gurion University of the Negev. Vered attended this university from 1984 to 1987.

Following their undergraduate studies, Vered pursued a Diploma towards their Master's degree in Mass Communications at Bar-Ilan University. Vered studied at Bar-Ilan University from 1992 to 1994.

Vered Zur then pursued a Master of Business Administration (MBA) degree at the Edinburgh Business School, Heriot-Watt University. Vered completed their MBA program from 1995 to 1997.