Greg Higgins

Greg Higgins possesses extensive experience in commercial analytics, business consulting, and project management across various sectors, including pharmaceuticals, healthcare, and life sciences. Currently serving in a multifaceted role at ALLOT LIMITED since January 2020, Greg focuses on delivering actionable insights through omnichannel, data-driven analytics. As a longtime consultant at PDC Healthcare and founder of Cetacea Consulting Ltd, Greg has established a reputation for solving complex market access challenges for the Pharma, Biotech, and MedTech industries globally. Previous roles at RMS Research & Marketing Services, Brio Software, Sapient, Evans Medical, IMS Health, and Innovex have further cemented Greg's expertise in business development, project management, and strategic commercial solutions. Greg holds a degree from Exeter, completed between 1985 and 1988.