Partner Manager

The Partner Manager will be responsible for sourcing, developing, managing, and executing marketing strategies and campaigns with and through key partners, particularly with Consulting and Systems Integrators (CSIs), Resellers and Microsoft.

This role focuses on creating a significant impact through strategic partner selection, building and nurturing relationships, driving joint go-to-market strategies, generating leads, achieving sales targets, and expanding Allsop's market presence within a collaborative partner ecosystem.

The ideal candidate will have experience in B2B marketing, excellent relationship-building skills, and the ability to work cross-functionally with both internal teams and external partners.

Key Responsibilities

• Strategic Partner Selection and Development

  • Identify, onboard, and cultivate strategic alliances with CSIs, resellers and technology partners such as Microsoft, focusing on those capable of delivering long-term value and impact.
  • Target and establish relationships with key players in the F&B industry (e.g., Infosys, TCS, KPMG) and complementary software vendors to expand Allsop’s ecosystem.
  • Develop strategic account maps with partners, ensuring alignment on joint go-to-market (GTM) strategies, co-selling opportunities, and marketing initiatives.

• Develop and Execute Partner Marketing Strategies

  • Design and implement joint marketing plans with strategic partners to drive lead generation, brand awareness, and revenue growth.
  • Collaborate with partners to co-create and co-brand marketing assets, including webinars, white papers, case studies, and digital campaigns.

• Manage Partner Relationships: Strategic Execution

  • Develop and execute joint business plans with partners that emphasize creating and delivering joint value propositions, innovative solutions, and effective market strategies.
  • Collaborate closely with Sales, BDR, and Marketing to build and execute joint demand generation campaigns, ensuring alignment on objectives and deliverables.
  • Maintain continuous alignment between Allsop’s sales and CSI partners through regular communication, strategic account mapping, and coordinated activities.

• Campaign Management:

  • Plan and execute integrated marketing campaigns, including digital marketing, events, content marketing, and social media initiatives, in partnership with key partners.
  • Monitor and report on the performance of partner marketing campaigns, analysing data to make informed decisions and optimize results.

• Market Engagement and Evangelism:

  • Actively participate in trade shows, workshops, and seminars to promote Allsop’s partnerships and demonstrate its capabilities.
  • Evangelize the partnership’s joint value proposition to internal teams and external audiences, ensuring broad awareness and support.
  • Create partner-facing content and resources, such as playbooks, presentations, and sales collateral.

• Sales and Lead Generation

  • Drive impactful lead generation initiatives with alliances and partners to create a robust and sustainable pipeline across the territory.

  • Facilitate joint selling efforts between partners and the direct sales team, ensuring that revenue targets are met or exceeded.

  • Monitor and analyse partner-sourced leads, conversion rates, and the success of opportunities from initial contact to closed deals.

Qualifications

• Education & Experience

  • Bachelor’s degree in marketing, Business, Communications, or a related field. A master’s degree is a plus.
  • Experience working in a technology or software company is preferred.

• Skills

  • Strong project management skills, with the ability to manage multiple projects simultaneously.

  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders.

  • Analytical mindset with experience in measuring and reporting on marketing performance.

  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms.

  • Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Key Competencies & Measures of Success

• Strategic thinking with a strong focus on execution.

• Creative problem-solving skills and a proactive approach to challenges.

• Ability to influence and negotiate with partners and internal stakeholders.

• Number of net new leads brought to Allsop by partners.

• Conversion rates of leads into potential license revenue opportunities and closed deals.

• Partner satisfaction results and feedback, reflecting the health and effectiveness of relationships

Why Join Us

• Opportunity to work with industry-leading partners and cutting-edge technology.
• A collaborative and supportive work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.