Lora Jaggassar

Lora Jaggassar has extensive experience in eCommerce and digital sales. Lora is currently the Director of eCommerce at Alludo, where they lead the revenue line for MindManager's global digital direct sales. Their responsibilities include optimizing the company's eCommerce business through site and cart operations, A/B testing, search engine optimization, and in-product campaigns.

Prior to Alludo, Lora worked at Corel Corporation for over ten years, starting as a Senior Manager of eCommerce and eventually becoming the Director of eCommerce. In these roles, they successfully drove revenue for Corel's Global eCommerce business through various strategies like online merchandising, promotions, A/B testing, site optimization, and search engine optimization. Lora also achieved significant results, such as a 28% lift in year-over-year sales during the 2020 Black Friday and Cyber Monday campaigns.

Before Corel, Lora worked at Harlequin, where they held multiple positions, including Manager of Harlequin.com and Email Marketing/Online Marketing. In these roles, they managed the development and execution of Harlequin.com strategy, onsite promotions, and email marketing programs. Lora was also responsible for leading website projects and contributing to the growth of online sales through strategic eNewsletter plans.

Lora's early career involved working as a Coordinator of Newsletter Programs at Harlequin and as a Database Marketing Coordinator at Lennox International. In these roles, they gained experience in managing online and offline newsletter programs and leading projects related to customer database realignment.

Overall, Lora Jaggassar has a strong background in eCommerce, digital marketing, and strategic planning, with a track record of driving revenue and delivering successful campaigns.

Lora Jaggassar obtained their Bachelor of Mathematics degree in Honours Business Administration from the University of Waterloo, where they studied from 1996 to 2001. In addition to their formal education, they have also obtained several certifications, including Google Analytics 4 (GA4) Essential Training from LinkedIn in March 2023, Voice of Customer data from CXL Institute in December 2020, and A/B testing mastery from CXL Institute in July 2020.