Miika Luoma

Miika Luoma currently serves as Strategic Agency Lead at Alma Media since January 2025. Prior to this role, Miika held the position of Addressable Media Director at KINESSO from March 2022 to January 2025, where Miika led programmatic media buying and was a member of the IPG Mediabrands Finland executive board. Miika also served as Country Director at Matterkind Finland, contributing to the management team of IPG Mediabrands Finland, focusing on digital advertising and marketing technology consultancy. From January 2018 to March 2022, Miika was Director, Media & Audiences and Partner at TBWA\Helsinki, overseeing performance offerings in media buying and analytics. Miika’s earlier roles include Head of Digital Media at Avaus and various positions in digital marketing across B2C and B2B sectors. Miika possesses a Master of Science in Economics and Business Administration from the University of Vaasa and an International MBA from Kasetsart University.