Evelyn Figueroa

Gerente Comercial Omnicanal at Almacenes Siman S.A. de C.V.

Evelyn Figueroa is a seasoned professional in omnichannel commercial management, currently serving as Gerente Comercial Omnicanal at Almacenes SIMAN since January 2012. In this role, Evelyn leads the planning and execution of strategic initiatives for eCommerce growth across multiple Central American countries, positioning Almacenes SIMAN as a market leader in digital sales. Previous roles include Gerente Regional Ecommerce, where Evelyn developed the first departmental online store for the region, and Jefe de Catalogo Ecommerce, overseeing online catalog management and team workflows. Prior experience at GRUPO VAPE involved strategic design and development of websites and promotional materials. Evelyn possesses expertise in various eCommerce platforms, including Magento Commerce, SAP Commerce, VTEX, and Oracle Commerce.

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