Lili Zhang, M.S. has a diverse work experience in various industries. Lili is currently working as a Digital Marketing Technology Specialist at Almo Corporation since February 2021. In 2022, they co-founded JL Boutique Studio and was responsible for initiating the development and successful launch of the official website using the Shopify platform. Lili also opened an online store on Etsy and played multiple roles such as buyer, distributor, product photographer, brand marketer, financial manager, and customer services to drive brand growth and success.
Prior to that, Lili worked as a Project Manager at NU Media Holdings from September 2019 to December 2020. In this role, they oversaw digital marketing clients and third-party vendors, developed comprehensive strategies aligned with clients' business goals, and coordinated the execution of online and offline campaigns.
In 2017, they worked as a Marketing Coordinator at International Education Opportunities, where they showcased their skills in creating and distributing marketing assets and managing various social media channels. Their efforts resulted in a 30% increase in page views and followers.
Lili's early work experience includes internships at Longrich (Longliqi) in 2014 and Industrial and Commercial Bank of China in 2012.
Throughout their career, Lili has demonstrated strong digital marketing skills, exceptional customer satisfaction focus, and effective project management abilities.
Lili Zhang, M.S. has a diverse education history. In 2016 to 2017, they attended Saint Joseph's University and obtained a Master of Science (MS) degree in Marketing. Following that, in 2018, they completed a Master of Science (MS) degree in Business Intelligence of Analytics from the same university.
In 2017, Lili participated in a fashion management program at SDA Bocconi and received a certificate in Fashion Management.
Recently in 2021, Lili pursued a Certificate in Digital Marketing from Wharton Executive Education. Additionally, they have obtained various certifications to enhance their digital marketing skills. In 2019, they gained a SAS Business Intelligence Certificate from SAS. Lili also acquired Google Ads Fundamentals, Google Ads Search Certification, and Google Analytics Individuals Qualification in 2019. Moreover, Lili obtained Amazon Sponsored Ads Certification and Amazon Retail for Advertisers Certification from Amazon in February 2021. Finally, in March 2022, they completed the "Fundamentals of Digital Marketing, Social Media, and e-Commerce" certification offered by Wharton Online.
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