Carla Masó Marrodán

Carla M. is a seasoned professional in digital marketing with extensive experience in leading performance marketing initiatives, particularly in the financial sector across the APAC region. Currently serving as the Philippine Performance Marketing Lead at Ptarmigan Media since August 2017, Carla M. manages comprehensive Search Engine Marketing campaigns. Prior to this role, Carla M. was a Senior Digital Manager at dentsu X, where responsibilities included strategic planning, digital media strategy development, and client management. Earlier positions include Digital Manager at Dentsu, focusing on media planning and campaign optimization, and Research Associate at the Philippine Survey and Research Center, Inc. Carla M. holds a Bachelor of Arts degree in Journalism from the University of the Philippines, earned in 2013.