Diether Claeys

Diether Claeys is an experienced commercial leader currently serving as the Commercial Director at Alro Group since February 2024, where responsibilities include setting sales strategy and leading the sales team. Claeys has owned and managed Yunikon since January 2016, focusing on marketing, sales management, business development, and digital transformation. Previous roles include Chief Commercial Officer at Impermo Business Plus, Chief Marketing Officer and Chief Commercial Officer at Impermo, and Co-Founder of Sire World Real Estate. Claeys has extensive experience in the automotive sector, having worked as Corporate Sales Manager for Toyota Belgium and General Manager at Toyota City Anderlecht. Academic credentials include a Bachelor in Communication Management from Arteveldehogeschool and advanced studies in Automotive Management from Ichec Brussels Management School.