Igor Pinterich

Igor Pinterich has a diverse work experience in the field of branding and marketing. Igor started their career in 2013 as a Coordinator of Branding Projects at Thymus Branding, where they worked on various projects related to brand strategy and management. Igor also worked as a Consultant of Branding at eduK and as a Mentor and Speaker on Naming and Positioning at Founder Institute.

In 2015, Igor joined Webmotors as a Leader of Communication, Branding, and Consumer Insights. Igor held this position until 2017. During this time, they were responsible for communication strategies and brand management.

From 2016 to 2017, Igor also worked as an Updater (collaborator) at Update or Die, where they contributed to the content creation and management of the platform.

In 2017, Igor joined iFood, where they held various positions including Grocery Marketing Manager, Product and Partners Marketing Manager, Communication, Promotions, and Partnerships Manager, and Communication and Brand Manager. Igor worked on brand awareness campaigns and communication strategies.

In 2021, Igor joined Dafiti Group as the Head of Brand Strategy, where they planned and implemented brand awareness campaigns for clients. Later that year, they joined Favo as the Brand & Communications Director, responsible for brand awareness campaigns and implementation.

In 2022, Igor co-founded Pirilampa, and in 2023, they joined alt.bank as the Head of Branding.

Igor Pinterich's education history includes attending the following institutions and obtaining the mentioned degrees:

- In 2007-2010, they studied Comunicação Social with a focus on Marketing, Publicidade e Propaganda at ESPM Escola Superior de Propaganda e Marketing.

- In 2011, they completed an Educação Executiva program in Empreendedorismo at Insper Instituto de Ensino e Pesquisa.

- In 2013, they completed an Educação Executiva program in Branding at Insper Instituto de Ensino e Pesquisa.

- From 2017-2018, they pursued a Master of Business Administration (MBA) in Inovação e Empreendedorismo from FIA - Fundação Instituto de Administração.

- In 2020, they completed the Data Driven Business program at Hyper Island.

- In 2021, they completed the Human Data Strategy program at MIAMI AD SCHOOL BRASIL.

- In 2022, they attended the MIT Sloan School of Management for the Global Executive Academy program focused on Administração e Negócios.

Additionally, Igor has obtained several certifications including Design Thinking from FIAP, Technology Entrepreneurship: Lab to Market from Harvard University, Creative Problem Solving from the University of Minnesota, and various other certifications related to project management, growth hacking, and innovation. Igor also acquired an English certification from ILAC in 2004.