Aleksandra Lalova

Aleksandra Lalova is a seasoned professional with extensive experience in operations and sales management across various sectors. Currently serving as the Global CRM Director and Director of Operations EMEA at APsystems Europe, Aleksandra oversees Sales Operations, Logistics, and Procurement teams while managing product supply and inventory. Prior to this role, Aleksandra worked at Waldom Electronics EMEA as a Sales Operations Manager, where responsibilities included enhancing operational excellence and mentoring inside sales teams. Previous positions also include leadership roles in regional team management and customer service. Aleksandra's career began in hospitality as a Front Office Supervisor at Amadi Hotels and as an Account Manager at LIVING CAPITAL, managing short stay apartments. Educational qualifications include a Bachelor's degree in Economics and Business from Utrecht University and a Bachelor's degree in International Business from Luiss Guido Carli University.