Dave Larkin

Dave Larkin is an experienced marketing and training professional currently serving as the Market Area Training Manager at Alteris Group, where responsibilities include providing training and mentoring to Ford Motor Company's Sales and Marketing field organization and creating field training materials. In addition, Dave serves as President of Larkin & Larkin, LLC, assisting start-up companies with business plans and collaborating with established businesses to enhance sales through strategic planning. Prior to these roles, Dave held various positions at Ford Motor Company, including Account Manager, Market Representation Trainer, Marketing Manager, Market Representation Specialist, and Zone Manager, focusing on training, marketing programs, and profit analysis for dealerships. Earlier experience includes serving as District Manager at Emro Marketing, overseeing the operations of multiple gas station convenience stores. Dave holds a B.S. in Marketing from Oakland University, earned between 1987 and 1991.