Alessandra Malheiros

Alessandra Malheiros has a comprehensive work experience in various marketing roles. Alessandra started their career at Agência Contemporânea as an Assistant Media, where they worked for five years. Alessandra then joined Vivo Empresas as Regional Marketing Manager, where they led multiple projects such as creating the events and media sponsorship department, developing a control system for advertising investments, and managing the advertising campaign for the launch of the Vivo brand in Bahia and Sergipe. After that, Alessandra worked at Bahiatursa as Loyalty Manager, overseeing the implementation of the Bahia Loyalty Program. Alessandra successfully recruited over 200 establishments and 10,000 members. Following this, Alessandra served as a Temporary Coordinator at TIM Brasil before becoming a Coordinator of Marketing at Sandpiper. Later, they returned to TIM Brasil as a Coordinator and was eventually promoted to Head of Management at Altermark, where they currently work. Alessandra'sresponsibilities include leading the planning, budgeting, creative, and productive process for Altermark's Out-of-Home campaigns and managing the Recarregue-se Project, which consists of over 1,500 cellphone charging points spread across Brazil.

Alessandra Malheiros completed their education history with a Master of Business Administration (MBA) in Telecomunications Management from FGV - Fundação Getulio Vargas in 2001-2002. Prior to that, they pursued a Postgraduate Degree in Administration and Marketing with a focus on Marketing (MKT) from FGV - Fundação Getulio Vargas in 1998-1999. Alessandra'sundergraduate education was in Communication Social with a specialization in Advertising and Propaganda from Estácio, which they successfully completed in 1992-1996.