Frieda .

Frieda has extensive experience in leadership and strategy roles, currently serving as a Fractional GTM Strategist at K Executive Solutions since February 2023. Since January 2020, Frieda has held the position of Head of Operations at Altrata, where operational efficiency and strategic growth are prioritized. Prior to this, Frieda was the Head of Partner Success at Qualtrics from January 2017 to January 2020, focusing on enhancing partner relationships and driving success initiatives.