George Reynolds

Manager, Advanced Analytics (data Science) at Altria

George Reynolds is a data scientist with a robust background in analyzing user behavior and modeling subscription price sensitivity. Currently employed at NJOY since August 2021, George utilizes skills in SQL and Python to develop predictive models and inform retention strategies. Prior experience includes serving as an Associate Data Scientist at The Atlantic, where George led the creation of engagement models and analyzed subscription cancellations. George also worked as an Analyst at Third Bridge Group Limited, providing primary research for major management consulting firms. Educational credentials comprise a Master of Science in Data Science from Columbia University and a Bachelor of Arts in Economics from Brown University.

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