Peter McMahon

Peter McMahon is a seasoned professional with extensive expertise in digital strategy, marketing operations, and leadership across various industries. Currently serving at ALWAYS LIVE since February 2020, McMahon also founded Affiniti Digital in March 2018, specializing in bespoke digital mentoring and advisory services for senior executives. As Principal Consultant at Entertainment Strategy Group since November 2017, McMahon provides strategic guidance to major global brands in the entertainment and media sectors. Additional roles include co-founding We Three Kings Australia, holding senior marketing positions at Monash University and Chisholm Online, and directing digital UX and communications at State Library Victoria. Educationally, McMahon has earned various qualifications from prestigious institutions, including online marketing and social media strategy.