Phillip Smith

Phillip Smith has a diverse work experience in digital and ecommerce roles. Phillip is currently working as the Group Digital & Ecommerce Director at Alyasra Fashion since May 2023. Prior to this, they were the DAO Co-Founder at W333B.com and TheMasterKey.Club since March 2021.

From June 2018 to April 2023, Phillip worked at Kamal Osman Jamjoom as the Group Digital Director and later as the Group Head of Digital & Transformation. Phillip was responsible for leading digital, ecommerce, product, technology, CRM, data/ML/AI across the group, which included various retail stores, ecommerce stores, apps, and brands.

Before that, they worked at Al Tayer Group as the Head of Digital Commerce from November 2017 to December 2018, overseeing the digital division for multiple brands. From August 2015 to November 2017, they were the Head of Digital & Ecommerce at Chalhoub Group, managing the Ecommerce Division for beauty and cosmetics brands.

Phillip's work experience also includes being the Country Manager UK - International Markets at Trusted Shops from March 2013 to August 2015, where they led the UK expansion and worked with UK brands on their European digital commerce expansion. Phillip started their career at Deluxe Product, Market Monster as the Head of E-commerce & Digital Marketing from October 2008 to March 2013, responsible for growing the ecommerce business.

Throughout their career, Phillip has gained experience in various industries and has demonstrated their expertise in digital and ecommerce strategies.

Phillip Smith attended Hertford Regional College from 1997 to 1999, where they obtained a Business and Technology Education Council degree. In 2015, they studied at Practicology and received a degree in Best Practice Online Trading, specializing in E-commerce. In 2016, Phillip attended ESA BUSINESS SCHOOL for Advanced Management. Additionally, they have obtained certifications such as the Tech Icon Award in 2022 from Images RetailME, the Prof G Certified Brand Strategist from Section4 in 2021, and the Entrepreneurial Spirit Award from Chalhoub Group in 2016.