Gene Crouch has held several roles in the motorsports industry. Gene started with Grand American Road Racing as Multimedia Manager from 2005 to 2008. In 2008, they moved to AMA Pro Racing, where they worked as a Marketing and Communications Coordinator for a year. In 2009, they were promoted to Manager of Timing & Scoring, where they were responsible for the accurate timing, ruleset application, result and standing tabulation and reporting, statistical reporting, and contingency financial reporting for all AMA Pro Road Racing and AMA Pro Flat Track events. Gene successfully launched new hardware and software platforms and led an in-house team in the development of a scalable Live Timing & Scoring solution. From 2011 to 2015, they served as Director of Communications and Technical Operations before being promoted to Chief Marketing Officer from 2016 to 2020. Crouch then became the Chief Operating Officer from 2020 to 2023 and eventually appointed as the Chief Executive Officer starting February 2023.
From 2001 to 2005, Gene Crouch studied at the University of Florida. Gene earned a Bachelor of Science in Business Management during this time.
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