Marina Álvarez-Cascos is a seasoned marketing professional with extensive experience in digital marketing, CRM optimization, and business development. Currently serving as Marketing Operations Manager RevOps at Amadeus, Marina previously held roles at Barter Energy, where the focus was on CRM optimization and digital channel integration, and at emovili, leading digital marketing strategy and CRM initiatives. Additional experience includes positions at Elanco and Sanofi, where expertise in digital marketing and campaign management was honed. Education includes a Master's degree in Entrepreneurial Initiative and Business Creation from Universidad Carlos III de Madrid, along with a Bachelor's degree in Bilingual Commerce and Marketing from Universidad de Oviedo.
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