Mathieu Barnabot is an experienced marketing professional with a focus on digital marketing and data analytics. Currently serving as the Responsable Marketing Digital & Data at Amaury Média since January 2018, Mathieu has developed data strategies and improved data collection processes. Previous roles include Assistant Marketing Digital Data & CRM at GROUPE M6, where Mathieu coordinated mobile push campaigns and email newsletters, and Chargé d'études Marketing Data at NRJ GROUP, focusing on launching a DMP and audience analysis. Mathieu's early career includes positions in luxury cosmetics and retail management, along with a solid educational background, obtaining an MBA in Digital Marketing & Business from Shanghai and a degree from ESSCA.
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