Benedetta Jacopetti

Benedetta Jacopetti is a seasoned marketing professional with extensive experience in brand management and strategic marketing across various industries. Currently serving as Head of Programming and Country Marketing Lead for Prime Video Italy since September 2021, Benedetta previously held significant roles including CMO and Head of Strategy at Growth Labb and Brand Director at Auchan Retail. With a strong background in launching brands and optimizing marketing strategies, Benedetta has contributed to KFC Italia’s market introduction and developed brand equity for Auchan. Prior experience includes key positions at Red Bull and The Walt Disney Company, showcasing expertise in media management and consumer activation. Benedetta holds a Master's in Growth Hacking from Talent Garden and a Professional Postgraduate Diploma in Marketing from CIM.