Samantha Sims

Samantha Sims is a dedicated professional with extensive experience in event coordination and partnership management, currently serving as a Private Events Sales Coordinator at AMB Sports and Entertainment since August 2022. Key responsibilities include coordinating on-site gameday activations for major brands and cultivating relationships with multi-million-dollar partners such as Coca-Cola and Georgia Power. Samantha has also held roles such as Red Carpet Coordinator for the Country Music Association, where coordination of media interviews took place, and Content Creator for various organizations focused on marketing and social media strategies. A former Director of Big Man on Campus at Auburn University, Samantha successfully led fundraising efforts totaling $200,000 for breast cancer education. Samantha holds a Bachelor's degree in Communication with a Minor in Marketing and International Studies from Auburn University.