Alyssa Gelkopf

Alyssa Gelkopf is an experienced leader in loyalty programs at American Express, serving as Vice President since August 2012. In this role, Alyssa manages the Membership Rewards program, focusing on P&L, engagement strategies, and customer experience. Previous positions at American Express include Director of Loyalty Engagement & Insights, where Alyssa was responsible for loyalty strategies, and Director of Platinum and Centurion Card Product Management, overseeing strategic initiatives for high-net-worth segments. Earlier career milestones include a Senior Manager position focused on premium product innovation and a managerial role in the Strategic Planning Group, providing consultation on strategic projects. Alyssa's career began with a teaching assistantship at The Wharton School and a marketing internship at Universal Music Group. Alyssa holds a Bachelor of Science in Economics with concentrations in Marketing and Management from The Wharton School.