Floriana Picece

Floriana Picece currently serves as the Marketing & Communication Director at American Express, a position held since October 2013, where responsibility includes leading a four-person team to manage digital strategy and its execution across various platforms. With a strong background in digital marketing, Floriana has held multiple roles including Head of Marketing at PAYBACKITALIA and Digital Communications Manager at PAYBACK Mexico, focusing on website launch and digital marketing platform development. Previous experience includes significant positions at ADVance Agency, overseeing online media strategies and communication for major clients, as well as marketing management roles at BuyCentral.it and Ubi Soft Entertainment. Floriana holds several degrees, including an Executive Master in Digital Retail Innovation and has a robust educational foundation in Marketing & Communication.