Carley Stamps has a strong background in marketing and communications with experience in various roles. Carley most recently worked as a Marketing Manager at American Giant, where they successfully implemented a winback postcard campaign that generated over $100k in incremental revenue. Carley also established go-to-market strategies for email, SMS, and Meta ads and collaborated with stakeholders to create timely and relevant messaging. Prior to this, Carley served as a Retention Marketing Manager at the same company.
Before joining American Giant, Carley worked as a CRM Manager at Lunar Solar Group, where they managed the CRM strategy for 8-10 brands, including email, SMS, loyalty, and rewards programs. Carley was responsible for maintaining a deal book of over $60k monthly and $1M+ MRR. Carley also led a team of analysts and collaborated with design and ads teams. Carley developed and owned retention metrics and KPIs and presented key analytics and findings to clients on a regular basis.
Carley gained experience as an Email Marketing Associate at Hint Inc., where they coordinated with the Direct-to-Consumer team on promotions and collaborated with the Creative team to design various assets. Carley also implemented A/B testing for emails. Prior to this, Carley worked as an Email Marketing Coordinator at Tiffany & Co., where they launched email campaigns for multiple markets and collaborated with cross-functional teams and third-party vendors to enhance email capabilities.
Carley's earlier experience includes roles such as Category Specialist at Walmart eCommerce, where they managed and scaled a multi-million-dollar P&L for the dinnerware category. Carley also worked as a Social and Email Marketing Consultant at Gainfluence, where they managed email outreach and social media advertising for multiple DTC brands. Carley started their career as a Communications and Social Media Intern at Princeton University, where they created content campaigns for social media accounts and produced videos for various initiatives.
In addition, Carley has prior internship experience at Take-Two Interactive Software, Inc., Anomalie - Pro-Bride Wedding Dresses, and Duchess Farms, where they gained valuable marketing and branding experience.
Overall, Carley Stamps has a diverse range of experience in marketing and communications, with a proven track record of driving revenue and implementing successful strategies.
Carley Stamps completed their Bachelor of Arts degree in History at Princeton University from 2015 to 2019. In addition to their degree, they obtained a certification in Klaviyo Product from Klaviyo in April 2022.
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