Tara Matsler

Tara Matsler is a seasoned marketing professional with extensive experience at the American Quarter Horse Association since May 2011, currently serving as Senior Marketing Strategist. Tara has held various roles, including Director of Marketing and Digital Content Manager, managing the Performance Horse Journal and executing marketing plans for AQHA events and publications. Tara's background in marketing includes developing content strategies and managing social media platforms, particularly for AQHA shows and media. Prior experience includes a publications internship at AQHA and a role as a retail sales clerk at Dayville Hay & Grain, where Tara specialized in equine health. Tara holds a Bachelor of Science in Agricultural Communications & Journalism from Texas A&M University.